Human Centered Design

QED Group integrates Human-Centered Design (HCD) and similar design thinking approaches to co-design and co-create solutions with our clients and end users. HCD is an increasingly popular approach to designing programs and projects that begins with deeply understanding users and working with them to develop solutions that address their needs, with a focus on ambiguity and empathy. We apply HCD principles by building sequential rounds of varied engagement with client staff, including focus groups, interviews, surveys, and interactive knowledge cafés.  Our approach to HCD includes identifying the target audience and visualizing data in innovative ways to extract nuanced relationships and correlations from the underlying numbers. QED Group’s experience in research, technology, design, and communication differentiate it from IT-centric firms that integrate data,  but do not understand the programmatic payoff achieved by unravelling the nuance in the numbers as we do. We use HCD to create dashboards, data visualization tools, and infographics for different audiences with varying level of digital and numerical literacy and different cultural experiences to ease their interaction with the information.



Qintrospect is a web or application based organizational development tool that measures an organization’s knowledge management maturity.

This innovative tool allows potential clients to perform a self-assessment measuring an organization’s ability to collect, manage, and analyze information; share knowledge; make decisions; improve performance; adapt; and manage change.

Using Qinstrospect, an organization could gain a baseline measure of its knowledge management level within fifteen minutes! Through this, we further help organizations to build on constructive steps that need to be taken to move forward to become more coherent and sustainable.  Qintrospect can be adapted to measure organizational capacity in innovation, data analytics, and health informatics, among many others.

Click on the image to visit the prototype, and watch out demo video.


QED is currently developing a hand-held Learning Library, a mobile and desktop application that will give users on-the-go access to practical training content on the specific tasks that staff need to perform in the Monitoring, Evaluation, and Learning realm.

The Learning Library will be a resource bank of audio-visual content and readings. Users will be able to bookmark, tag and share favorite resources, and interact with other users by commenting and rating completed tasks.


SHARE is a web portal for stakeholder feedback where evaluation respondents can interact with data sets, see where they fall among other respondents, and give feedback on the findings and recommendations that evaluators have derived from this data. Following completion of an interview or survey, respondents will receive a link which will give them an opportunity to interact with the overall results of the data collection effort. This will give the respondents an increased ownership over results and, in certain circumstances, facilitate further dialogue and action after the completion of evaluations. SHARE will house an infinite number of evaluations and allow users to filter by donor, sector, and geography.